Guides & resources
Cold-traffic funnels for e-commerce
The templates, swipe banks and guides behind the cold-traffic funnels we build for e-commerce brands. These are good. And should not be free.
Free assets
Free e-com funnel templates
Advertorial, listicle and comparison page as live templates, with the notes on when each one wins.
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Advertorial swipe file
22 live advertorials with their real section order, the ad behind them and the move to steal.
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Listicle swipe file
14 live listicles, with the reason ladder and offer block of each.
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Angle masterclass
The research, testing and ad-to-page method for finding a cold-traffic angle, with 22 real angles.
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Headline swipe file + checklist
28 real pre-sell headlines in 7 patterns, plus the above-the-fold checklist.
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Proof stack checklist
8 proof checklists built from 16 real pages that keep paying for traffic.
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Offer masterclass + swipe file
The offer structures DTC brands run behind their cold traffic, with the real tiers and prices, and how to build yours.
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Split test rulebook
Eight rules for a clean pre-sell vs product page test on Meta, measured on orders and revenue, not page CTR.
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#1 Done for you
The partnership
We research the angle, write the page, build it, wire the ad that feeds it and test it on your traffic. Measured on Shopify revenue. For brands already spending on cold traffic.
- Advertorial, listicle or comparison page, whichever the offer needs
- Built on our own software, so a variant takes hours, not weeks
- The ad, the page and the test as one job
#2 Do it yourself
Sophistication, the software
The software that builds these pages. Paste a reference page and a brief, get the page back, publish it on your own domain.
- Advertorials, listicles and comparison pages from one brief
- Published on your domain, edited in the browser
- First page free, no card needed