The proof stack that makes cold traffic believe a brand it met 30 seconds ago: The Proof Stack Checklist

How pages that scale stack reviews, UGC, experts, press, numbers and guarantees, with a checklist for each and 16 real pages as examples. Delivered to your inbox in seconds.

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8 proof checklists, freeDelivered to your inbox in seconds

  • STRIIVE
  • 4creatives
  • CARI Nutrition
  • Tretmann
  • Darako
  • Better Be Bold
  • Alpenwert
  • Stepz
  • Dr. Johanna Budwig
  • doyoo
  • VEIN UP
  • NatuRise
  • ByVida
  • NeoLymp

After this checklist...

...you build your next cold-traffic page from what already sells.

Without a blank page. Without guessing. Without testing what other brands already tested.

  • 8 checklists: ratings, UGC, before and after, experts, press and numbers, guarantee, comments and placement.

  • 16 real examples: from live advertorials, listicles, comparison, video and offer pages, each with the one move to copy.

  • Where the lines are: where before and after belongs, which claims need a source, and the mistakes that make proof look fake.

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Three of the 16 examples inside

Primal Harvest ยท supplements (collagen)

โ€œ10 things I wish I had known before buying a collagen supplementโ€

50 ads pointing at it ยท running 54 days

The Primal Harvest page
Alpha Foods ยท food (breakfast shake)

โ€œ7 reasons why busy people never skip breakfast any moreโ€

5 ads pointing at it ยท running 29 days

The Alpha Foods page
Majescats ยท pet care (cat litter)

โ€œVet warns: mineral litter strains your cat's airways, every day, without you noticingโ€

33 ads pointing at it ยท running 183 days

The Majescats page

Get the proof stack checklist, free

8 proof checklists built from 16 real pages that keep paying for traffic.

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The pages in this file are read from ads that run on Meta and from the pages they link to. Ad counts and days running are what our ad data showed when the file was made. They are not a promise of what your brand will sell, and results always vary. The examples show real brands as they advertise in public.

Disclaimer: Sophistication works with e-commerce brands that already sell. We do not sell business opportunities, and we do not promise revenue, profit, ROAS or a timeframe. Results depend on your product, margins, market, offer, budget and execution, and paid advertising carries financial risk.

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