Headline swipe file + checklist

28 pre-sell headlines that hold cold traffic, sorted into 7 patterns

Real headlines from advertorials, listicles, comparison and video pages that brands keep paying ads for, with the above-the-fold checklist we run before launch. Delivered to your inbox in seconds.

Headlines, the swipe file + checklist as a box

  • #1 28 real headlines: from live advertorials, listicles, comparison and video pages, each with its sub-headline, page structure and the one move to copy.

  • #2 Seven patterns: story, reasons, curiosity, warning, discovery, comparison and identity, with the awareness level each one is built for.

  • #3 The above-the-fold checklist: 12 checks for the first mobile screen, and how brands test headlines through their ads.

Free. In your inbox in seconds.

Headline swipe file + checklist

Where should we send your access?

By unlocking, you agree to get the templates and a few emails from Sophistication about cold-traffic funnels. Every email has a one-click unsubscribe. Privacy policy

Do not see it in the next few minutes? Check promotions and spam, and mark it as not spam so the rest arrives.