Split test rulebook

Prove on Meta whether your pre-sell page beats the product page, without fooling yourself

Eight rules for testing a pre-sell page against the product page: how to split traffic, what to budget, what to measure and when to call it. Delivered to your inbox in seconds.

Split Tests, the rulebook as a box

  • #1 Three ways to split traffic: Meta A/B test, separate ad sets, or a split on your own URL, with when each one is honest and when it is not.

  • #2 Budget and stop rules: how to size a test from your CPA, how long to run it, and the rule for calling a winner before you look.

  • #3 The ways tests lie: overlap, learning resets, attribution windows, the domain hop and more, each with the fix.

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Split test rulebook

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