Prove on Meta whether your pre-sell page beats the product page, without fooling yourself: The Split Test Rulebook

Eight rules for testing a pre-sell page against the product page: how to split traffic, what to budget, what to measure and when to call it. Delivered to your inbox in seconds.

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After this rulebook...

...you build your next cold-traffic page from what already sells.

Without a blank page. Without guessing. Without testing what other brands already tested.

Three ways to split traffic: Meta A/B test, separate ad sets, or a split on your own URL, with when each one is honest and when it is not.
Budget and stop rules: how to size a test from your CPA, how long to run it, and the rule for calling a winner before you look.
The ways tests lie: overlap, learning resets, attribution windows, the domain hop and more, each with the fix.

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Everything inside this rulebook

Part 1

Rule 1. Test the path before the page

Your first test is destination against destination: the pre-sell page against the product page, with everything upstream identical. Headlines, images...

Part 2

Rule 2. Change exactly one thing: where the click goes

Both arms use the same creative, primary text, headline, audience, placements, optimisation event, bid strategy and schedule. Only the destination URL...

Part 3

Rule 3. Split traffic the way that answers your question

There are three practical ways to split. Each is honest about a different thing.

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Eight rules for a clean pre-sell vs product page test on Meta, measured on orders and revenue, not page CTR.

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